imaware vs Karpa: White Label Lab Testing Comparison (2026)

imaware pricing, as of November 9, 2026: No prices published. imaware's FAQ says partners pay a one-time setup and implementation fee, a monthly fixed platform fee, variable end-user fees, test kit fees and clinician support; extra integrations, kit types and customizations add cost. Pricing is quoted after a demo. For comparison, Karpa Health also shares its labs-only storefront pricing on a call rather than publishing it; on Karpa the business sets its own retail price for each lab order, payments settle to its own Stripe account, and each order carries a $6 collection fee.

TrustScore 1.2 out of 5 from 176 reviews on Trustpilot (Nov 2026). Most were written around 2020 by people who took imaware tests rather than by business partners, and only one was posted in the past 12 months. This is Karpa Health's review of imaware, based on imaware's own public materials as of November 9, 2026. Karpa competes with imaware, so weigh it accordingly. Pros: White label kits, packaging and platform, with custom panels from 200+ analytes; Both at-home collection and in-person collection at 4,500+ Quest and Labcorp centers. Cons: The public pages do not say whether the partner sets the retail price or where customer payments settle; imaware does not accept insurance, per its FAQ. The full list, with a source for each fact, is on this page.

Yes. SuperTruth announced on December 18, 2024 that it acquired imaware, with terms not disclosed, and imaware's site continues to offer its testing platform to businesses. imaware itself bought binx health's at-home consumer testing business in December 2023.

Yes. Partners can white-label imaware's test kits and platform, choose from its existing panel menu or build custom panels from 200+ analytes, and add their logo and colors to the kit packaging. Results reach partners, clinicians and patients through separate reports, views and portals.

imaware uses a network of independent, licensed clinicians who review test requests, authorize orders if appropriate and review results. Patients can speak with those clinicians before, during and after testing.

Businesses comparing white label lab testing also look at platforms built for smaller brands that include a storefront, such as Karpa Health, where a licensed provider orders each test, Labcorp runs it at a patient service center draw, and branded at-home kits launch December 1, 2026. The right choice depends on your program's size, whether you need custom panels or integrations, how you want to be billed, and whether you want prescription programs later.

No. A licensed provider in Karpa's independent network orders every test, so the business never orders or interprets labs. Labs-only needs no LegitScript certification, and Karpa's lab testing covers 47 states plus Washington DC.

Three ways: use Karpa's white-label lab storefront under your brand, add Karpa's lab ordering checkout and patient portal to your own website, or connect your own app or platform through Karpa's API. In each, a licensed provider in Karpa's network orders the test, Labcorp runs it, and payments settle to your own Stripe account.

They walk in or book a time at a Labcorp patient service center. Branded at-home kits launch December 1, 2026, and from then, above a minimum order quantity, Tasso at-home collection devices can be white-labeled under your brand and sold as a subscription, such as a retest every quarter.