Everlywell vs Karpa: White Label Lab Testing Comparison (2026)

Everlywell vs Karpa for selling lab tests under your brand: who orders, sample collection, pricing and who keeps the revenue.

Last reviewed: November 9, 2026

Chad H. Co-founder, Karpa Health

TL;DR

Everlywell is a consumer at-home lab testing company whose enterprise arm sells co-branded at-home testing programs, clinician oversight and virtual care to health plans, employers, labs and partners. Everly's clinician network approves tests, samples run at CLIA-certified, CAP-accredited labs, and pricing and payment terms are shared only through its sales team.

Karpa Health

Who orders the test
Karpa's provider network
no medical license needed
Retail price
Set by you
plus a $6 collection fee per order

Everlywell logoEverlywell

Who orders the test
Everly's clinician network
Retail price
Not publicly listed

About Everlywell

Founded
Founded in Austin, Texas by Julia Cheek. TechCrunch dates the founding to 2015; Crunchbase News says 2016.
Ownership & funding
Privately held and venture-backed. Raised a $175M Series D in December 2020 at a reported $1.3B valuation, with more than $250M raised in total at the time. In 2021 it acquired PWNHealth (rebranded Everly Health Solutions) and Home Access Health Corporation and formed the parent company Everly Health.

At-a-Glance Comparison

Karpa wrote this comparison and is one of the two companies compared. Every Everlywell fact comes from a public source cited at the end of the page, reviewed November 9, 2026. “Not publicly specified” means we could not verify that detail. Spot something wrong or out of date? Contact us with a public source and we’ll update the page.

QUESTION Karpa Health Everlywell
What it is White label lab testing, sold through Karpa's storefront, your own website or the API, with prescription programs on the same platform Consumer at-home lab testing company whose enterprise arm sells at-home testing, clinician oversight and virtual care to organizations, with co-branded options for partners. Source
Built for Businesses without a medical license and clinicians: gyms, trainers, coaches, med spas, chiropractors, supplement brands, creators and telehealth brands Health plans, employers, life sciences companies, labs, providers and partners, per its enterprise site. Its enterprise business says it works with hundreds of enterprise partners, including four of the five largest U.S. health plans.
Who orders the test A licensed provider in Karpa's independent network orders every test, so the business needs no medical license Everly Health's nationwide network of clinicians provides test approvals, per its partner page. Licensed healthcare professionals within the partner organization can also receive results to offer follow-up care. Source
Sample collection Walk-in or booked draw at a Labcorp patient service center; branded at-home kits, including white-labeled Tasso devices above a minimum order quantity, launch December 1, 2026 At-home collection kits, drop-shipped to the customer. The partner page does not list a lab draw-site option for partner programs. Separately, Everlywell's consumer Everlywell Everywhere service sends people to 2,000+ lab locations. Source
Lab that runs the tests Labcorp Samples are processed at CLIA-certified and CAP-accredited labs; the labs used for partner programs are not named publicly. (Separately, Everly sells clinician oversight to labs through its Everly for Labs service, which it says integrates with 25+ labs.) Source
Pricing Labs-only storefront pricing is shared on a call, and each lab order carries a $6 collection fee; prescription programs start at $297/month plus a one-time implementation fee Not publicly listed; partner programs are scoped through Everlywell's enterprise sales team (Contact us). Consumer pricing, for context: at-home kits start at $49 (HbA1c), and Everlywell Everywhere lab orders cost the test price plus a $15 clinician review. Source
How customer payments flow Customers pay at the branded storefront checkout Karpa supplies, at the price the business sets, and funds settle directly to the business's own Stripe account Not publicly specified. Everlywell describes ordering through multiple channels within the partner's brand ecosystem but does not publish who collects the customer's payment or how funds reach the partner. Source
Coverage 47 states plus Washington DC (not Hawaii, Maine or North Dakota, where Labcorp has no patient service center) Partner program coverage is not published. Everly's page for labs says its clinical services have served people in all 50 U.S. states, the Virgin Islands and Puerto Rico. Its consumer lab-visit service is not available in New York, New Jersey or Rhode Island, while its at-home kits do ship to New York. Source
Add prescription programs Yes: TRT, HRT, GLP-1 weight loss and peptide programs under the same brand, from $297/month plus a one-time implementation fee Everly offers virtual care through EverlyCare, delivered by its clinician network, with care plans that can include prescriptions, referrals and follow-up care. It does not publish a program for a business to run prescription telehealth under its own brand. Source
Sold under your brand (white label) Yes Not publicly specified Source
Branded storefront and checkout included Yes Not publicly specified Source
You set the retail price Yes Not publicly specified Source
Payments settle to your account Yes Not publicly specified Source

Everlywell: What You Should Know

Everlywell fits an organization that wants a well-known at-home testing name behind a co-branded program, with Everly's clinician network approving tests and EverlyCare handling follow-up virtual care. Its enterprise business is built around health plans, employers and large partners, so it suits buyers who expect a scoped enterprise contract and do not need to control retail pricing themselves. Everlywell ships at-home kits today, which matters for any business whose customers live far from a lab.

Karpa fits when a business without a medical license wants to sell lab testing under its own brand at its own price, with payments settling to its own Stripe account, through a ready-made storefront, its own website or an API. Karpa's collection today is a Labcorp patient service center draw, and its branded at-home kits launch December 1, 2026, so Everlywell is ahead on at-home collection right now. Karpa also lets the same brand add TRT, HRT, GLP-1 or peptide programs later, while Everly's virtual care is delivered by Everly's own clinicians. Coverage differs too: Karpa covers 47 states and DC, and Everlywell does not publish coverage for partner programs.

Everlywell: Strengths & Limitations

Strengths

  • Partners do not need their own ordering clinicians; Everly's nationwide clinician network provides test approvals.
  • Co-branded options and ordering within the partner's brand ecosystem, with customizable customer communications.
  • Large at-home test catalog, including HEDIS-measure, diabetes, heart health, cancer screening and sexual health tests.
  • Follow-up virtual care through EverlyCare, with care plans that can include prescriptions.
  • Samples run at CLIA-certified, CAP-accredited labs, and Everlywell handles kit manufacturing, shipping and receiving.
  • Long operating history and scale: hundreds of enterprise partners, including four of the five largest U.S. health plans.

Limitations

  • Everlywell does not publish whether partners set the retail price or whether customer payments settle to the partner.
  • Branding is described as co-branded; full white label is not described on its public pages.
  • The labs used for partner programs are not named.
  • The enterprise business is focused on health plans and employers, and its public pages do not describe a self-serve path for smaller businesses.
  • Partner programs are described around at-home kits; no lab draw-site option is listed for partners.

Everlywell or Karpa: Who Each Fits

When Everlywell fits

Everlywell is the stronger fit for a larger organization that wants a co-branded at-home testing program with Everly's clinician network, lab logistics and follow-up virtual care, and is ready to go through an enterprise sales process.

Everlywell is an Austin, Texas company best known for at-home lab test kits sold to consumers, plus Everlywell Everywhere, which lets consumers order clinician-reviewed tests at 2,000+ lab locations. Its enterprise business, run under the parent Everly Health, sells at-home diagnostics, clinician oversight and virtual care to health plans, employers, life sciences companies, labs, providers and partners. For partners it advertises co-branded options, ordering within the partner's brand ecosystem, customizable customer communications, test approvals from Everly's clinician network and follow-up care through EverlyCare. Through Everly for Labs, it also sells labs clinical oversight and telehealth infrastructure for consumer-initiated testing: a nationwide network of physicians, nurse practitioners and registered nurses, pre- and post-test consultations and care coordination.

When Karpa Health fits

Karpa is the stronger fit for a business without a medical license that wants to sell Labcorp testing under its own brand, set its own prices, and add prescription programs later.

Karpa Health runs an automated lab storefront under the partner's brand: patient intake, a licensed provider's order, Labcorp testing, and the Labcorp report in a branded patient portal. The partner sets prices, payments settle to the partner's own Stripe account, and a partner portal shows revenue, orders, lab results, custom panels and discount codes. No website build, medical license or LegitScript certification is needed for labs-only. Instead of the ready-made storefront, a business can add a white-label checkout and patient portal to its own website, or connect lab ordering to its own app or platform through Karpa's API. See how Karpa's lab storefront works.

Karpa's limitations

  • Branded at-home kits launch December 1, 2026; until then customers give samples at a Labcorp patient service center.
  • Labs-only storefront pricing is shared on a call rather than published.
  • Covers 47 states plus Washington DC; not available in Hawaii, Maine or North Dakota, where Labcorp has no patient service center.
  • Labcorp tests only: no specialty kit tests such as DUTCH or Genova.
  • Results are not reviewed by a provider by default; a provider reviews them only when the customer books a TRT or HRT consult.
  • Karpa's provider network orders every test, so a practice cannot order under its own clinicians' license.

Lab Testing Guides

Frequently Asked Questions

How much does Everlywell cost?

Everlywell pricing, as of November 9, 2026: Not publicly listed; partner programs are scoped through Everlywell's enterprise sales team (Contact us). Consumer pricing, for context: at-home kits start at $49 (HbA1c), and Everlywell Everywhere lab orders cost the test price plus a $15 clinician review. For comparison, Karpa Health also shares its labs-only storefront pricing on a call rather than publishing it; on Karpa the business sets its own retail price for each lab order, payments settle to its own Stripe account, and each order carries a $6 collection fee.

Everlywell reviews: what are the pros and cons?

TrustScore 2.7 out of 5 from 544 reviews on Trustpilot (Nov 2026). These reflect Everlywell's consumer business, not its partner program. This is Karpa Health's review of Everlywell, based on Everlywell's own public materials as of November 9, 2026. Karpa competes with Everlywell, so weigh it accordingly. Pros: Partners do not need their own ordering clinicians; Everly's nationwide clinician network provides test approvals; Co-branded options and ordering within the partner's brand ecosystem, with customizable customer communications. Cons: Everlywell does not publish whether partners set the retail price or whether customer payments settle to the partner; Branding is described as co-branded; full white label is not described on its public pages. The full list, with a source for each fact, is on this page.

Does Everlywell have a white label or partner program?

Everlywell's enterprise site has a partner page that advertises co-branded options, at-home lab test ordering within the partner's brand ecosystem, and customizable customer communications. It does not publicly describe full white label, pricing, minimums or how payments flow, and directs partners to contact its sales team.

Who orders the tests in an Everlywell partner program?

Everlywell says Everly Health partners with a nationwide network of clinicians to provide test approvals, so a partner does not need its own ordering provider. Licensed healthcare professionals within the partner organization can also receive results to provide follow-up care.

Is Everlywell available in New York?

Everlywell's site says its at-home kits ship to New York, but its Everlywell Everywhere lab-visit service is not available in New York, New Jersey or Rhode Island. Coverage for partner programs is not published.

What are the alternatives to Everlywell for selling lab tests under your own brand?

Businesses that want to set their own retail price and keep the payments often compare platforms built for resale, such as Karpa Health, which sells Labcorp testing through a branded storefront, the business's own website or an API, with a licensed provider ordering each test. Karpa's branded at-home kits launch December 1, 2026. The right choice depends on whether you need at-home kits today, who should hold the customer payment, and how large your program is.

Do I need a medical license to sell lab tests with Karpa?

No. A licensed provider in Karpa's independent network orders every test, so the business never orders or interprets labs. Labs-only needs no LegitScript certification, and Karpa's lab testing covers 47 states plus Washington DC.

How do I sell lab tests with Karpa?

Three ways: use Karpa's white-label lab storefront under your brand, add Karpa's lab ordering checkout and patient portal to your own website, or connect your own app or platform through Karpa's API. In each, a licensed provider in Karpa's network orders the test, Labcorp runs it, and payments settle to your own Stripe account.

How do customers give a sample with Karpa?

They walk in or book a time at a Labcorp patient service center. Branded at-home kits launch December 1, 2026, and from then, above a minimum order quantity, Tasso at-home collection devices can be white-labeled under your brand and sold as a subscription, such as a retest every quarter.

References

  1. Everly for partners
  2. Everlywell enterprise home
  3. Everly for labs (clinical oversight for labs)
  4. Everlywell llms.txt (Everlywell Everywhere)
  5. Everlywell: Lab testing in Albany, NY
  6. HIT Consultant: Everlywell appoints C-suite leaders to scale enterprise diagnostics (Sept 24, 2026)
  7. TechCrunch: Everlywell acquires two healthcare companies and forms parent Everly Health (Mar 2021)
  8. Open Minds: Everlywell acquires PWNHealth and Home Access Health Corporation (Apr 2021)
  9. Crunchbase News: Everlywell lands $175M (Dec 2020)
  10. Trustpilot: Everlywell

Sell Lab Testing Under Your Brand

A licensed provider orders every test, Labcorp runs it, and you set the price. No medical license, no website build.