Choose Health vs Karpa: White Label Lab Testing Comparison (2026)
Choose Health vs Karpa for selling lab tests under your brand: who orders, sample collection, pricing and who keeps the revenue.
Last reviewed: November 9, 2026
TL;DR
Choose Health is an Austin at-home blood testing company that sells private label finger-prick and Tasso arm-collection kits to clinics and wellness brands, alongside its own consumer tests. It handles requisitions, kit fulfillment to all 50 states, CLIA/CAP lab processing and a branded results dashboard, with partner pricing quoted by sales.
Karpa Health
- Who orders the test
- Karpa's provider network
- no medical license needed
- Retail price
- Set by you
- plus a $6 collection fee per order
Choose Health
- Who orders the test
- Choose Health (physicians not named)
- Retail price
- Set by you
About Choose Health
- Founded
- 2018, in Austin, Texas; Mark Holland is listed as founder and CEO.
At-a-Glance Comparison
Karpa wrote this comparison and is one of the two companies compared. Every Choose Health fact comes from a public source cited at the end of the page, reviewed November 9, 2026. “Not publicly specified” means we could not verify that detail. Spot something wrong or out of date? Contact us with a public source and we’ll update the page.
| QUESTION | Karpa Health | Choose Health |
|---|---|---|
| What it is | White label lab testing, sold through Karpa's storefront, your own website or the API, with prescription programs on the same platform | Private label at-home blood testing provider (finger-prick dried blood spot and Tasso arm collection) that also sells tests directly to consumers. Source |
| Built for | Businesses without a medical license and clinicians: gyms, trainers, coaches, med spas, chiropractors, supplement brands, creators and telehealth brands | Clinics, private practitioners, telehealth providers, wellness brands, med spas, pharmacies, weight loss facilities, clinical trial companies and supplement providers, plus direct consumers. |
| Who orders the test | A licensed provider in Karpa's independent network orders every test, so the business needs no medical license | Choose Health says it handles requisitions, and its private label kits include physician requisition processing; the public pages do not name the ordering physician group. Source |
| Sample collection | Walk-in or booked draw at a Labcorp patient service center; branded at-home kits, including white-labeled Tasso devices above a minimum order quantity, launch December 1, 2026 | At-home finger-prick dried blood spot card or arm collection with a Tasso device, returned in a prepaid mailer; Choose Health says patients can also collect in the partner's clinic. No lab draw-site option is listed. Source |
| Lab that runs the tests | Labcorp | Partner CLIA-certified and CAP-accredited labs; specific labs are not named. Source |
| Pricing | Labs-only storefront pricing is shared on a call, and each lab order carries a $6 collection fee; prescription programs start at $297/month plus a one-time implementation fee | Not publicly listed for partners; pricing and any minimums are scoped on a call with the sales team ([email protected]). Source |
| How customer payments flow | Customers pay at the branded storefront checkout Karpa supplies, at the price the business sets, and funds settle directly to the business's own Stripe account | The business resells Choose Health's private label kits in-store or online through its own channels, so the customer pays the business at the business's price; wholesale terms are quoted by sales, and Choose Health does not describe a partner storefront. Source |
| Coverage | 47 states plus Washington DC (not Hawaii, Maine or North Dakota, where Labcorp has no patient service center) | All 50 U.S. states, per the white label page. Source |
| Add prescription programs | Yes: TRT, HRT, GLP-1 weight loss and peptide programs under the same brand, from $297/month plus a one-time implementation fee | No partner-branded prescription program is described. Choose Health offers its own low-cost telehealth consult for consumers to discuss results, and its homepage lists its own bioidentical HRT and vitamin B-12 offers. Source |
| Sold under your brand (white label) | Yes | Yes Source |
| Branded storefront and checkout included | Yes | No Source |
| You set the retail price | Yes | Yes Source |
| Payments settle to your account | Yes | Yes Source |
Choose Health: What You Should Know
Choose Health fits a clinic, telehealth provider or wellness brand that wants mail-in blood test kits under its own name, shipped straight to patients so it holds no inventory. Partners pick or build panels from about 100 biomarkers, brand the box, emails and results dashboard, and can connect orders and results through an API, webhooks or an EHR integration. Its kits reach all 50 states, and Choose Health says most partners launch in 2 to 6 weeks.
Karpa fits a business that wants customers to have a Labcorp patient service center draw today, with branded at-home kits (including white-labeled Tasso devices above a minimum order quantity) launching December 1, 2026. Karpa supplies a white-label storefront, checkout and patient portal or an API, the business sets the retail price, and payments settle to its own Stripe account. A licensed provider in Karpa's network orders each test, and the same brand can add TRT, HRT, GLP-1 or peptide programs later. Coverage differs: Choose Health ships kits to all 50 states, while Karpa covers 47 states and DC.
Choose Health: Strengths & Limitations
Strengths
- Branded packaging, kit contents, emails and results dashboard, with custom panels from about 100 biomarkers.
- Kits drop-ship directly to patients in all 50 states, so the partner holds no inventory; finger-prick and Tasso arm collection.
- API, webhooks and optional EHR integration for order creation, sample tracking and results delivery.
- Most partners launch in 2 to 6 weeks, per Choose Health.
Limitations
- Samples are collected with a kit, at home or in the partner's clinic; no lab draw-site option is listed.
- The processing labs and the ordering physicians are not named.
Choose Health or Karpa: Who Each Fits
When Choose Health fits
Choose Health is the stronger fit for a clinic or wellness brand that wants branded mail-in blood test kits with custom panels, shipped directly to its patients in any state, with an API for orders and results.
Choose Health, founded in 2018 in Austin, Texas, sells at-home blood tests to consumers and has offered a private label program since March 2023. Partners brand the packaging, kit contents, patient emails and results dashboard, and build panels from about 100 biomarkers covering hormones, thyroid, liver, kidney and metabolic health. Kits drop-ship to patients in all 50 states and are processed at CLIA/CAP labs, with API endpoints, webhooks and optional EHR integration for orders, sample tracking and results. Choose Health says arm-collection results are usually shared within 3 days of mailing and most partners launch in 2 to 6 weeks.
When Karpa Health fits
Karpa is the stronger fit for a business without a medical license that wants to sell Labcorp testing under its own brand, set its own prices, and add prescription programs later.
Karpa Health runs an automated lab storefront under the partner's brand: patient intake, a licensed provider's order, Labcorp testing, and the Labcorp report in a branded patient portal. The partner sets prices, payments settle to the partner's own Stripe account, and a partner portal shows revenue, orders, lab results, custom panels and discount codes. No website build, medical license or LegitScript certification is needed for labs-only. Instead of the ready-made storefront, a business can add a white-label checkout and patient portal to its own website, or connect lab ordering to its own app or platform through Karpa's API. See how Karpa's lab storefront works.
Karpa's limitations
- Branded at-home kits launch December 1, 2026; until then customers give samples at a Labcorp patient service center.
- Labs-only storefront pricing is shared on a call rather than published.
- Covers 47 states plus Washington DC; not available in Hawaii, Maine or North Dakota, where Labcorp has no patient service center.
- Labcorp tests only: no specialty kit tests such as DUTCH or Genova.
- Results are not reviewed by a provider by default; a provider reviews them only when the customer books a TRT or HRT consult.
- Karpa's provider network orders every test, so a practice cannot order under its own clinicians' license.
Lab Testing Guides
- How to Start a White Label Lab Testing Business
- Who Can Order Lab Tests? A Guide for Coaches, Gyms and Wellness Businesses
- How Much to Charge for Lab Tests: Pricing and Margins for Your Own Lab Brand
- Tasso vs Finger Prick vs Lab Draw: Which Blood Collection Method Should Your Business Offer?
- Blood Testing for Gyms: How to Offer Lab Work to Your Members
- How Does White Label Lab Testing Work?
- Do You Need a CLIA Waiver to Sell Lab Tests?
- Best White Label Lab Testing Companies (2026)
Frequently Asked Questions
How much does Choose Health cost?
Choose Health pricing, as of November 9, 2026: Not publicly listed for partners; pricing and any minimums are scoped on a call with the sales team ([email protected]). For comparison, Karpa Health also shares its labs-only storefront pricing on a call rather than publishing it; on Karpa the business sets its own retail price for each lab order, payments settle to its own Stripe account, and each order carries a $6 collection fee.
Choose Health reviews: what are the pros and cons?
Average 4.13 out of 5 from 277 reviews on Reviews.io (Nov 2026). This is Karpa Health's review of Choose Health, based on Choose Health's own public materials as of November 9, 2026. Karpa competes with Choose Health, so weigh it accordingly. Pros: Branded packaging, kit contents, emails and results dashboard, with custom panels from about 100 biomarkers; Kits drop-ship directly to patients in all 50 states, so the partner holds no inventory; finger-prick and Tasso arm collection. Cons: Samples are collected with a kit, at home or in the partner's clinic; no lab draw-site option is listed; The processing labs and the ordering physicians are not named. The full list, with a source for each fact, is on this page.
Does Choose Health offer white label blood testing?
Yes. Since March 2023 Choose Health has offered private label at-home blood tests. Partners can brand the packaging, kit contents, patient emails and results dashboard and customize panels, and kits ship directly to patients with a prepaid return mailer.
Who orders the tests in Choose Health's private label program?
Choose Health says it handles requisitions, and its 2023 private label announcement lists physician requisition processing as part of each kit. Its public pages do not name the physicians or physician group that sign the orders.
How are Choose Health samples collected and processed?
Patients collect a finger-prick dried blood spot sample or use a Tasso device on the upper arm, at home or in the partner's clinic, and mail it back in a prepaid envelope. CLIA-certified, CAP-accredited partner labs run the tests; the labs are not named publicly.
What are the alternatives to Choose Health for white label lab testing?
Businesses comparing white label lab testing also look at platforms that combine provider ordering with lab draw-site collection, such as Karpa Health, which pairs Labcorp patient service centers with branded at-home kits launching December 1, 2026. The right choice depends on whether customers should mail in a kit or visit a lab, whether you want a storefront included, and whether you plan to add prescription telehealth.
Do I need a medical license to sell lab tests with Karpa?
No. A licensed provider in Karpa's independent network orders every test, so the business never orders or interprets labs. Labs-only needs no LegitScript certification, and Karpa's lab testing covers 47 states plus Washington DC.
How do I sell lab tests with Karpa?
Three ways: use Karpa's white-label lab storefront under your brand, add Karpa's lab ordering checkout and patient portal to your own website, or connect your own app or platform through Karpa's API. In each, a licensed provider in Karpa's network orders the test, Labcorp runs it, and payments settle to your own Stripe account.
How do customers give a sample with Karpa?
They walk in or book a time at a Labcorp patient service center. Branded at-home kits launch December 1, 2026, and from then, above a minimum order quantity, Tasso at-home collection devices can be white-labeled under your brand and sold as a subscription, such as a retest every quarter.
References
Sell Lab Testing Under Your Brand
A licensed provider orders every test, Labcorp runs it, and you set the price. No medical license, no website build.