What is a white label telehealth platform?
A white label telehealth platform is clinical and pharmacy infrastructure that runs under someone else's brand. The patient sees the partner's name, domain, and pricing, while the platform supplies the licensed providers, pharmacy fulfillment, software, and compliance layer. The platform stays invisible to the patient and the partner owns the relationship.
What actually differs between platforms is narrow: who owns the patient relationship, whose merchant account the revenue settles into, whether you can set your own prices against pass-through pharmacy costs, and whether your own prescriber can prescribe. Intake, eligibility screening, refill cycles, and patient support are table stakes in 2026, so they are not differentiators even when a vendor presents them as one.
How to choose a white label telehealth platform
It depends on three things: who owns the patient relationship, whose merchant account the revenue settles into, and whether a starting price is published before a sales call. If you want to own all three, Karpa Health pairs access to a 50-state network of independent licensed providers and direct compounding pharmacy fulfillment with a published starting price of $297/mo plus a one-time implementation fee. If you would rather hand the clinic to someone else, Cuvo Health is built for that: it runs the licensed clinic behind your brand, from $997/mo plus $25 per completed consult. All eight are listed alphabetically below, not ranked.
What separates the platforms
- Three of the eight state that you keep both the patient relationship and the merchant account
- Published rate cards: Karpa Health's Launch plan at $297/mo plus a one-time implementation fee, with pass-through medication (Growth and Scale quoted on a call); Cuvo Health from $997/mo plus a one-time setup fee and $25 per completed consult; Fuse Health from $499/mo to $3,000/mo plus a 2-3% fee on patient payments; Rimo Health from $2,500/mo. The other four do not publish platform prices
- Prescribing paths: Karpa Health's 50-state network of independent licensed providers prescribes for every partner, while Bask Health and Cuvo Health also let a partner's own prescriber prescribe
- Karpa Health, Bask Health, CareValidate and White Label MD display LegitScript certification on their sites, Cuvo Health states it on its homepage, and Fuse Health states it in its FAQ
- Time to launch runs from in about 7 days, if you already have your own website and LegitScript certification, to a 30-90 day sales and contracting cycle
How we compared
Karpa Health publishes this page and is one of the platforms compared. Every claim is taken from the vendor's own site or documentation, with sources cited. Where a vendor does not publish something, the page says so rather than guessing.
- Who owns the patient: whether the patient relationship, brand, and follow-up belong to you or to the platform
- Who holds the money: whose merchant account patient revenue settles into, and whether the platform takes a revenue share
- Pricing transparency: whether unit economics can be modelled before a sales call, or whether pricing is gated behind one
- Clinical coverage: licensed providers in all 50 states, or geo-restricted availability
- Prescribing paths: whether a partner's own clinician can prescribe, whether a network is supplied, or both
- Pharmacy: compounding access, direct-to-patient fulfillment, and whether medication is pass-through or marked up
- Compliance: LegitScript certification, MSO structure, and what the platform carries versus what you must obtain
- Time to launch: what must be built or contracted before the first patient can be seen
Spot something wrong or out of date? Contact us with a public source, and we’ll review it and update the page.
The eight white label telehealth platforms compared: best fit and pricing transparency
Listed alphabetically, not ranked; the order carries no claim. "Not publicly specified" means we could not verify that detail from a public source.
| Platform | Best fit for | Pricing signal |
|---|---|---|
| Bask Health | Entrepreneurs, doctors, and developers building DTC telehealth brands | Core (free to try), Growth, and Enterprise tiers; no subscription prices published; per-unit fees listed for ID verification and Bask's doctor visits; pharmacy priced per dispensing |
| CareValidate | Telehealth entrepreneurs, clinic owners, consumer brands, and benefits companies launching digital health programs | No public platform pricing (book a call); payment processing 3.7% all-in with no setup fees or monthly minimums |
| Cuvo Health | Brands that want Cuvo Health to operate the licensed clinic behind their name | Launch $997/mo + $9,800 setup; Grow $2,500/mo + $15,000 setup; Enterprise and Cuvo Prescribe custom; $25 per completed consult on every plan; no revenue share |
| Fuse Health | Med spas, coaches, fitness and wellness brands, creators, e-commerce brands, and health apps launching peptide and GLP-1 programs; no medical license required | DIY: $0 upfront, $499/mo once live, 3% merchant service fee. Growth: $5,600 upfront (incl. expedited LegitScript and month 1), then $699/mo, 2% fee. Partner: $30,000 onboarding (incl. first 12 months), then $3,000/mo from month 13, 2% fee. Fee applies to each patient payment; no per-visit or per-prescription fees |
| Karpa Health | Individual practices adding peptide, GLP-1, TRT, or HRT programs, and entrepreneurs launching 50-state telehealth brands | Launch plan $297/mo plus a one-time implementation fee (custom website, patient portal, signup forms); Growth and Scale shared on a call; custom EMR quote |
| Rimo Health | Entrepreneurs and D2C brands launching white-label telehealth businesses | Flat platform fee from $2,500/mo; no revenue share or transaction fees; consultation fees and card processing billed separately; tier dollar amounts not published |
| Wheel | Enterprises building virtual care products: digital health, pharma, retail and pharmacy, health plans, consumer, AI health, and wearables companies | No public pricing (enterprise sales) |
| White Label MD | Entrepreneurs and businesses building branded e-commerce telehealth storefronts with integrated prescription fulfillment | Revenue share, no upfront fees; pass-through medication at zero markup; no public dollar amounts |
Which platform fits your situation
- You want to keep the patient relationship and the merchant account: Cuvo Health, Karpa Health, Rimo Health
- You want the platform to run the licensed clinic for you: CareValidate, Cuvo Health
- You need clinicians supplied to an enterprise product: Wheel
- You want your own prescriber to prescribe under your brand: Bask Health or Cuvo Health
- You want a flat monthly fee instead of a share of revenue: Rimo Health
- You want no upfront fee and a revenue share instead: White Label MD
- You want a platform built specifically for peptide and GLP-1 programs: Fuse Health
Listed by situation, not ranked. Platforms appear in alphabetical order within each line.
Platform by platform: patient records and prescribers
Cuvo Health and CareValidate run the licensed clinic and supply the prescribing providers by default. Wheel supplies clinicians and branded or white-label virtual care to enterprises. Rimo Health, Fuse Health and White Label MD give you your own brand with the clinical work contracted out. Four of the eight publish their prices. Karpa Health and Cuvo Health are the only platforms here that state all three of these in public: who holds the merchant account, who owns the patient relationship, and who carries LegitScript certification.
Bask Health
Bask Health sells a customizable white-label telehealth platform: questionnaires, clinical workflows, pharmacy routing, payments, and patient management, with Basky AI for day-to-day operations. Brands can bring their own doctor group and pharmacy, or use Bask's doctor group and its network of 30+ 503A and 503B pharmacies, and a free Core tier lets you try the platform. Its plans page lists tiers without subscription prices, and it does not state who holds the merchant account or who owns the patient relationship.
- Ownership (patient relationship and merchant account): not publicly stated
- Who prescribes: Bring your own doctor group, or use Bask's doctor group at a per-visit fee; licensed provider in every state
- Check before you commit: The plans page lists tiers but no subscription prices; merchant-of-record and patient ownership are not stated
CareValidate
CareValidate pairs a multi-specialty provider network that works under the partner's brand with 503A and 503B pharmacy fulfillment; its pharmacy materials document GLP-1, peptide, HRT and TRT programs, a wider stated range than most of this set. It states SOC 2 Type II on its security page, shows a LegitScript seal, publishes a 30-day average launch, and markets Carrie AI for operational insight and anomaly flags. It publishes a 3.7% all-in payment processing rate but no platform prices, and does not say who owns the patient relationship or who holds the merchant account.
- Ownership (patient relationship and merchant account): not publicly stated
- Who prescribes: 50-state multi-specialty provider network (weight management, men's and women's health, dermatology); providers operate under the partner's brand
- Check before you commit: Platform subscription pricing is not published
Cuvo Health
Cuvo Health operates the licensed clinic behind your brand: clinical care is provided through partner provider networks, MD Integrations and LFG Medical, across all 50 states by default, brands can also bring their own providers or pharmacy, and fulfillment otherwise runs through pharmacy partners it manages rather than names. It hands over more of the clinic than any other platform here, and its pricing is published: $997/mo Launch or $2,500/mo Grow plus the largest published setup fee of the platforms here that state prices, $9,800 and $15,000, then $25 per completed consult with no revenue share. It states that patient payments settle to your own merchant account and that your patients, records and data stay yours, and that its own site is LegitScript certified. GLP-1, TRT and peptide programs are named categories on every plan.
- Who owns the patient: you
- Merchant of record: you
- Who prescribes: Clinical care is provided through partner provider networks, MD Integrations (MDI Medical Group, P.C.) and LFG Medical, covering all 50 states; brands can also use their own providers, or both
- Check before you commit: One-time setup fee of $9,800 (Launch) or $15,000 (Grow) plus $25 per consult
Fuse Health
Fuse Health is the only platform here built specifically for peptide and GLP-1 programs, and its catalog also covers hormones and TRT. It targets med spas, coaches, creators, e-commerce and wellness brands, and the partner needs no medical license. It advertises full white-label branding (custom domain, logo, fonts, and colors on the patient portal) over a 50-state provider network that routes to a named 503A/503B pharmacy network. It states that the partner owns the patient, but not who holds the merchant account. Pricing is public: a $0-upfront DIY tier at $499/mo, Growth at $699/mo after $5,600 upfront, and Partner at $30,000 onboarding then $3,000/mo, with a 2-3% merchant service fee on each patient payment. Bring-your-own pharmacy is limited to the Partner tier.
- Who owns the patient: you
- Merchant of record: not publicly stated
- Who prescribes: Independent licensed MDs, DOs, and NPs in all 50 states, async and sync; licensed providers can also join to prescribe for partner brands in their states
- Check before you commit: Merchant-of-record status is not publicly specified
Karpa Health
Karpa Health answers all three questions above. Karpa's 50-state network of independent licensed providers prescribes for every program, so a non-clinician can launch. Its starting price is published: Launch is $297/mo plus a one-time implementation fee, with pass-through medication, on month-to-month terms with no lock-in. Growth and Scale are shared on a call.
- Who owns the patient: you
- Merchant of record: you
- Who prescribes: Karpa's 50-state network of independent licensed providers prescribes for every program, sync and async
- Check before you commit: Nothing outstanding on the public record.
Rimo Health
Rimo Health states both who owns the patient and who holds the merchant account: both stay with the operator. A managed network of state-licensed providers staffs its async-first review model, with 10+ pharmacy partners connected by direct API, and it documents compounded peptide programs publicly. It publishes a flat platform fee from $2,500/mo with no revenue share, on month-to-month terms with no setup fee, and says nothing about bring-your-own-pharmacy.
- Who owns the patient: you
- Merchant of record: you
- Who prescribes: Managed network of state-licensed providers; async-first review model
- Check before you commit: Only the entry price is public: the dollar amounts for the Growth, Plus and Enterprise tiers are not published
Wheel
Wheel is an enterprise virtual care company built for digital health, pharma, retail, and health plan products, with 7 million+ visits processed, 95%+ on-time response, and 70+ protocols through Wheel Horizon. It offers branded or white-label patient experiences, Amazon Pharmacy-backed medication fulfillment, and an AI-native clinical layer. It contracts only at enterprise scale with no published pricing, so for an independent clinic the useful comparison is against Karpa's provider network rather than its platform.
- Ownership (patient relationship and merchant account): not publicly stated
- Who prescribes: Supplies its own 50-state network of board-certified clinicians through Wheel Medical Group
- Check before you commit: Enterprise-only contracts, not accessible to independent clinics or entrepreneurs
White Label MD
White Label MD is a done-for-you platform for launching a branded telehealth business: storefront, patient platform, 50-state providers credentialed under your brand, 503A/503B compounding at pass-through pricing, labs, and branded packaging. Its programs include GLP-1 weight loss, peptides, TRT, and HRT, it shows a LegitScript seal, and it claims about a 30-day launch. It publishes its commercial model (revenue share, no upfront fees, pass-through medication at zero markup) but not the revenue-share percentage, and does not state whether partners can use their own clinicians.
- Ownership (patient relationship and merchant account): not publicly stated
- Who prescribes: Board-certified providers in all 50 states, credentialed under the partner's brand; whether partners can use their own clinicians is not publicly specified
- Check before you commit: Revenue-share percentage is not published
When Karpa Health is the right fit, and when it is not
Karpa Health is one of eight platforms here, and it is not the right fit for every business. Below is where it wins and, just as usefully, the cases where one of the others is the better choice.
Strongest fit when
- You want to be the merchant of record: revenue settles to your account and you set your own prices against pass-through pharmacy costs.
- You want Karpa's 50-state network of independent licensed providers to review and prescribe, whether or not you are a clinician.
- You are running cash-pay peptide, GLP-1, TRT or HRT programs and want dedicated protocols rather than a general telehealth stack.
- You want a custom marketing website, patient portal and signup forms built for you rather than assembled.
- LegitScript certification matters and you want an expedited path to it.
Look elsewhere when
- You would rather have the licensed clinic operated end to end for you, which is Cuvo Health's model.
- You want your own prescriber to prescribe under your brand, which Bask Health and Cuvo Health support.
- You are contracting on behalf of a health plan or enterprise buyer, which is what Wheel is built for.
- You need domain-level D2C white-labeling specifically, which Rimo Health and White Label MD target.
- You only need a peptide-only program, which is Fuse Health's focus.
- You need metered, multi-vertical DTC support, which CareValidate provides.
What Karpa Health partners say on G2 and Capterra
This page is published by Karpa Health. The reviews below are ours; we have not collected reviews for the other seven platforms, and you should weight them accordingly.
Reviews are collected and hosted by Capterra and G2, and quoted here with attribution. Ratings read November 9, 2026.
"I used Karpa Health from the very beginning to build an online telehealth business from start to finish. They gave us information about what would be available to us as an online business and guided us through every aspect of the process. … They helped us develop a beautiful, professional website that captures Elyvant Health’s vision and identity, guided us through the LegitScript certification process, and helped coordinate the operational details of establishing a telehealth business."
Stephanie L., Owner - Elyvant Health , Small-Business (50 or fewer emp.) · 5/5 on G2 · Read it on G2
"Support has been amazing with Joseph. Everything technical was answered for me with a clear easy to understand answer. The Intake meeting with Darick was also fantastic."
Verified User, Health, Wellness and Fitness , Small-Business (50 or fewer emp.) · 5/5 on G2 · Read it on G2
"The personalized support is what stood out most. From day one, Karpa Health took the time to understand my goals and guide me through each step of getting my telehealth business off the ground. The LegitScript application can feel overwhelming, but they walked me through it so I knew exactly what to do. It felt like having a partner in the process, not just a service provider."
Reviewer, Owner - Elyvant Health , Health, Wellness and Fitness · 5/5 on Capterra · 9/10 would recommend · Read it on Capterra
"Overall, Karpa has been a strong foundation for launching our physician-founded telehealth practice. It handles the hardest parts (clinical network, pharmacy and intake) so a small team can get to market quickly. I’d recommend it to physicians who want to launch their own brand without building everything from scratch."
Samantha P., Founder · 5/5 on Capterra · 10/10 would recommend · Read it on Capterra
"Karpa has simplified our process to becoming legit script certified and starting our Telehealth! They have communicated with us weekly, helped us develop our website, and guided pricing and integrations for us to use."
Samantha P., Founder , Small-Business (50 or fewer emp.) · 5/5 on G2 · Read it on G2
"The clinical infrastructure is the strongest part. As an MSO, being able to lean on their provider network, intake process, and pharmacy compliance took the heaviest and most expensive piece of building a telehealth operation off my plate. The team responds, onboarding was clear, and the treatment catalog covers what my patients are actually looking for. Working with them let me focus on what I do well: brand, marketing, and patient acquisition."
Gary V., Founder and Managing Member , Health, Wellness and Fitness · 5/5 on Capterra · 10/10 would recommend · Read it on Capterra
"The clinical backend is the biggest win for us. As a marketing services organization, we focus on branding and patient acquisition, and Karpa takes care of the entire clinical side—licensed providers, patient intake, pharmacy fulfillment through 503A compounding partners, and PHI handling. That support allowed us to launch without having to build clinical infrastructure from scratch."
Gary V., mso , Small-Business (50 or fewer emp.) · 5/5 on G2 · Read it on G2
"I used Karpa Health to launch my own telehealth clinic and start my own business without having a lot of money or experience. … Chad and Joseph are amazing. … Karpa Health has helped me with marketing, refining my website and forms, connecting me with doctors, and providing products I can sell. … They made setup really easy and simplified the process a lot."
David N., Founder , Small-Business (50 or fewer emp.) · 5/5 on G2 · Read it on G2
"Karpa Health did a brilliant job rebuilding our website to become LegitScript compliant. They set us up with an amazing backend platform that's easy to use and well organized. They're second to none when it comes to their knowledge, organization, and confidence in building a successful telehealth platform."
Sherry S., Managing Partner , Small-Business (50 or fewer emp.) · 5/5 on G2 · Read it on G2
"It's what everyone needs. The help and the boost they gave me is out of this world. I couldnt have asked for better partners"
David N., CEO , Health, Wellness and Fitness · 5/5 on Capterra · 10/10 would recommend · Read it on Capterra
"Karpa gives my company the ability to grow and pivot in a dynamic environment. I appreciate their ability to plan and execute. Professional, assertive and focused on delivering results: Karpa gives us the ability to scale with confidence."
Reviewer, Manager , Health, Wellness and Fitness · 5/5 on Capterra · 10/10 would recommend · Read it on Capterra
"Excellent overall experience. Probably the best company out there, HIGHLY recommend. No complaints: Karpa really gave me access to a business that is built to scale at a very reasonable price."
Deangelo B., CEO , Marketing and Advertising · 5/5 on Capterra · 10/10 would recommend · Read it on Capterra
"I really appreciated how closely I was able to work with Chad and Joseph on my website build. I feel extremely grateful for the level of customization that was allowed. Really an industry-defining standard set by Karpa."
Deangelo B., CEO & Co-Founder , Small-Business (50 or fewer emp.) · 5/5 on G2 · Read it on G2
Both profiles are public, so you can check the quotations above against the source and read any review we have not quoted. The platform verification detail and the read date are on the Karpa Health reviews page.
- Karpa Health on Capterra — 5.0/5, 10/10 would recommend (ratings read November 9, 2026)
- Karpa Health on G2 — 5.0/5 (ratings read November 9, 2026)
Sources and verification
Platform facts on this page come from each vendor's own published pricing and product pages, read October 26, 2026. "Not publicly specified" means we could not verify that detail from a public source, not that the vendor lacks it.
Where the page makes a compliance claim, it is checked against primary sources rather than against vendor marketing. For the rules that govern launching one of these programs, read:
- HHS telehealth policy — federal telemedicine policy, including the DEA/HHS controlled-substance flexibilities extended through December 31, 2026.
- Center for Connected Health Policy — state-by-state telehealth policy, including the licensure rule that a provider must be licensed where the patient is located.
- Federation of State Medical Boards — the corporate practice of medicine doctrine behind the MSO structure non-clinician founders use.
- LegitScript — the certification Google and Meta require before a telehealth business can advertise prescription-adjacent services.
- FDA human drug compounding — why compounded semaglutide, tirzepatide, and peptides are not FDA-approved finished drug products.
