# Choose Health vs Karpa: White Label Lab Testing Comparison (2026)

**Author:** Chad H., Co-founder, Karpa Health  
**Last reviewed:** November 9, 2026

Choose Health is an Austin at-home blood testing company that sells private label finger-prick and Tasso arm-collection kits to clinics and wellness brands, alongside its own consumer tests. It handles requisitions, kit fulfillment to all 50 states, CLIA/CAP lab processing and a branded results dashboard, with partner pricing quoted by sales.

**Reviews:** Average 4.13 out of 5 from 277 reviews on Reviews.io (Nov 2026). Source: https://www.reviews.io/company-reviews/store/choose-health

## Side by side
| Question | Karpa Health | Choose Health |
| --- | --- | --- |
| What it is | White label lab testing, sold through Karpa's storefront, your own website or the API, with prescription programs on the same platform | Private label at-home blood testing provider (finger-prick dried blood spot and Tasso arm collection) that also sells tests directly to consumers. |
| Built for | Businesses without a medical license and clinicians: gyms, trainers, coaches, med spas, chiropractors, supplement brands, creators and telehealth brands | Clinics, private practitioners, telehealth providers, wellness brands, med spas, pharmacies, weight loss facilities, clinical trial companies and supplement providers, plus direct consumers. |
| Who orders the test | A licensed provider in Karpa's independent network orders every test, so the business needs no medical license | Choose Health says it handles requisitions, and its private label kits include physician requisition processing; the public pages do not name the ordering physician group. |
| Sample collection | Walk-in or booked draw at a Labcorp patient service center; branded at-home kits, including white-labeled Tasso devices above a minimum order quantity, launch December 1, 2026 | At-home finger-prick dried blood spot card or arm collection with a Tasso device, returned in a prepaid mailer; Choose Health says patients can also collect in the partner's clinic. No lab draw-site option is listed. |
| Lab that runs the tests | Labcorp | Partner CLIA-certified and CAP-accredited labs; specific labs are not named. |
| Pricing | Labs-only storefront pricing is shared on a call, and each lab order carries a $6 collection fee; prescription programs start at $297/month plus a one-time implementation fee | Not publicly listed for partners; pricing and any minimums are scoped on a call with the sales team (sales@choosehealth.io). |
| How customer payments flow | Customers pay at the branded storefront checkout Karpa supplies, at the price the business sets, and funds settle directly to the business's own Stripe account | The business resells Choose Health's private label kits in-store or online through its own channels, so the customer pays the business at the business's price; wholesale terms are quoted by sales, and Choose Health does not describe a partner storefront. |
| Coverage | 47 states plus Washington DC (not Hawaii, Maine or North Dakota, where Labcorp has no patient service center) | All 50 U.S. states, per the white label page. |
| Add prescription programs | Yes: TRT, HRT, GLP-1 weight loss and peptide programs under the same brand, from $297/month plus a one-time implementation fee | No partner-branded prescription program is described. Choose Health offers its own low-cost telehealth consult for consumers to discuss results, and its homepage lists its own bioidentical HRT and vitamin B-12 offers. |
| Sold under your brand (white label) | Yes | Yes |
| Branded storefront and checkout included | Yes | No |
| You set the retail price | Yes | Yes |
| Payments settle to your account | Yes | Yes |

## Choose Health: what you should know
Choose Health fits a clinic, telehealth provider or wellness brand that wants mail-in blood test kits under its own name, shipped straight to patients so it holds no inventory. Partners pick or build panels from about 100 biomarkers, brand the box, emails and results dashboard, and can connect orders and results through an API, webhooks or an EHR integration. Its kits reach all 50 states, and Choose Health says most partners launch in 2 to 6 weeks.
Karpa fits a business that wants customers to have a Labcorp patient service center draw today, with branded at-home kits (including white-labeled Tasso devices above a minimum order quantity) launching December 1, 2026. Karpa supplies a white-label storefront, checkout and patient portal or an API, the business sets the retail price, and payments settle to its own Stripe account. A licensed provider in Karpa's network orders each test, and the same brand can add TRT, HRT, GLP-1 or peptide programs later. Coverage differs: Choose Health ships kits to all 50 states, while Karpa covers 47 states and DC.

## Strengths
- Branded packaging, kit contents, emails and results dashboard, with custom panels from about 100 biomarkers.
- Kits drop-ship directly to patients in all 50 states, so the partner holds no inventory; finger-prick and Tasso arm collection.
- API, webhooks and optional EHR integration for order creation, sample tracking and results delivery.
- Most partners launch in 2 to 6 weeks, per Choose Health.

## Limitations
- Samples are collected with a kit, at home or in the partner's clinic; no lab draw-site option is listed.
- The processing labs and the ordering physicians are not named.

## When Choose Health fits
Choose Health is the stronger fit for a clinic or wellness brand that wants branded mail-in blood test kits with custom panels, shipped directly to its patients in any state, with an API for orders and results.

## When Karpa Health fits
Karpa is the stronger fit for a business without a medical license that wants to sell Labcorp testing under its own brand, set its own prices, and add prescription programs later. Karpa Health runs an automated lab storefront under the partner's brand: patient intake, a licensed provider's order, Labcorp testing, and the Labcorp report in a branded patient portal. The partner sets prices, payments settle to the partner's own Stripe account, and a partner portal shows revenue, orders, lab results, custom panels and discount codes. No website build, medical license or LegitScript certification is needed for labs-only. Instead of the ready-made storefront, a business can add a white-label checkout and patient portal to its own website, or connect lab ordering to its own app or platform through Karpa's API.

## Karpa's limitations
- Branded at-home kits launch December 1, 2026; until then customers give samples at a Labcorp patient service center.
- Labs-only storefront pricing is shared on a call rather than published.
- Covers 47 states plus Washington DC; not available in Hawaii, Maine or North Dakota, where Labcorp has no patient service center.
- Labcorp tests only: no specialty kit tests such as DUTCH or Genova.
- Results are not reviewed by a provider by default; a provider reviews them only when the customer books a TRT or HRT consult.
- Karpa's provider network orders every test, so a practice cannot order under its own clinicians' license.

## Frequently asked questions
**How much does Choose Health cost?**
Choose Health pricing, as of November 9, 2026: Not publicly listed for partners; pricing and any minimums are scoped on a call with the sales team (sales@choosehealth.io). For comparison, Karpa Health also shares its labs-only storefront pricing on a call rather than publishing it; on Karpa the business sets its own retail price for each lab order, payments settle to its own Stripe account, and each order carries a $6 collection fee.

**Choose Health reviews: what are the pros and cons?**
Average 4.13 out of 5 from 277 reviews on Reviews.io (Nov 2026). This is Karpa Health's review of Choose Health, based on Choose Health's own public materials as of November 9, 2026. Karpa competes with Choose Health, so weigh it accordingly. Pros: Branded packaging, kit contents, emails and results dashboard, with custom panels from about 100 biomarkers; Kits drop-ship directly to patients in all 50 states, so the partner holds no inventory; finger-prick and Tasso arm collection. Cons: Samples are collected with a kit, at home or in the partner's clinic; no lab draw-site option is listed; The processing labs and the ordering physicians are not named. The full list, with a source for each fact, is on this page.

**Does Choose Health offer white label blood testing?**
Yes. Since March 2023 Choose Health has offered private label at-home blood tests. Partners can brand the packaging, kit contents, patient emails and results dashboard and customize panels, and kits ship directly to patients with a prepaid return mailer.

**Who orders the tests in Choose Health's private label program?**
Choose Health says it handles requisitions, and its 2023 private label announcement lists physician requisition processing as part of each kit. Its public pages do not name the physicians or physician group that sign the orders.

**How are Choose Health samples collected and processed?**
Patients collect a finger-prick dried blood spot sample or use a Tasso device on the upper arm, at home or in the partner's clinic, and mail it back in a prepaid envelope. CLIA-certified, CAP-accredited partner labs run the tests; the labs are not named publicly.

**What are the alternatives to Choose Health for white label lab testing?**
Businesses comparing white label lab testing also look at platforms that combine provider ordering with lab draw-site collection, such as Karpa Health, which pairs Labcorp patient service centers with branded at-home kits launching December 1, 2026. The right choice depends on whether customers should mail in a kit or visit a lab, whether you want a storefront included, and whether you plan to add prescription telehealth.

**Do I need a medical license to sell lab tests with Karpa?**
No. A licensed provider in Karpa's independent network orders every test, so the business never orders or interprets labs. Labs-only needs no LegitScript certification, and Karpa's lab testing covers 47 states plus Washington DC.

**How do I sell lab tests with Karpa?**
Three ways: use Karpa's white-label lab storefront under your brand, add Karpa's lab ordering checkout and patient portal to your own website, or connect your own app or platform through Karpa's API. In each, a licensed provider in Karpa's network orders the test, Labcorp runs it, and payments settle to your own Stripe account.

**How do customers give a sample with Karpa?**
They walk in or book a time at a Labcorp patient service center. Branded at-home kits launch December 1, 2026, and from then, above a minimum order quantity, Tasso at-home collection devices can be white-labeled under your brand and sold as a subscription, such as a retest every quarter.

Karpa wrote this comparison and is one of the two companies compared. Every Choose Health fact comes from a public source listed below, reviewed November 9, 2026.

## Sources
- [Choose Health white label](https://www.choosehealth.io/white-label)
- [Choose Health homepage](https://www.choosehealth.io)
- [About Choose Health](https://www.choosehealth.io/about-us)
- [PR Newswire: Choose Health expands testing platform with private label at-home blood tests (Mar 17, 2023)](https://prnewswire.com/news-releases/choose-health-expands-testing-platform-with-private-label-at-home-blood-tests-301774534.html)
- [Reviews.io: Choose Health](https://www.reviews.io/company-reviews/store/choose-health)

## Book a call
https://karpahealth.com/book/labs/

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